APRIL 10, 2014, 4-7 PM / 10 APRILE 2014, ORE 16:00-19:00

Theme / Tema
Creating Conversation for Conservation / Conversazione per la Conservazione
A workshop examining the various social media and visualization platforms and how to attract and engage a global community.
Questo workshop esaminerà i vari social media / piattaforme di visualizzazione e come attrarre e coinvolgere la comunità globale.

Participants / Partecipanti
Heritage / Patrimonio Culturale
Darius Arya, Executive Director / Direttore Esecutivo, The American Institute for Roman Culture
Restoring Ancient Stabiae foundation

Social media
Erica Firpo, Journalist and social media consultant / Giornalista e consulente social media, ericafirpo.com
Antonio Amendola, Shoot 4 Change

Where and when / Luogo e orario
Thursday, April 10, 2014 4-7 PM / Giovedì 10 aprile 2014, ore 16:00-19:00
The workshop will be held in the facilities of social organization Shoot 4 Change in Via del Mandrione, 105.
Il workshop sarà tenuto presso la struttura dell’organizzazione Shoot 4 Change in Via del Mandrione, 105.

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Participate online via Google Hangout or follow live via YouTube.
Partecipa online attraverso Google Hangout o segui dal vivo attraverso YouTube.

Sponsors / Sponsor
The American Institute for Roman Culture
U.S. Department of State

Preliminary program / Programma preliminare
3:30-4:00 “Registration”
15:30-16:00 Registrazione / Iscrizione

4:00-4:15 Introduction of participants
16:00-16:15 Presentazione dei partecipanti

4:15-4:30 Keeping up with rapid changes in digital formats: new opportunities, new audiences for #culturalheritage (Darius Arya)
16:15-16:30 “Tenersi al passo con i rapidi cambiamenti dei format digitali: nuove opportunità, un nuovo pubblico per #culturalheritage” (Darius Arya)

4:30-5:15 Conversation for conservation on the big platforms (WordPress, Twitter, Facebook, Google+)
What we are doing, what should we be doing to engage
16:30-17:15 “Conversazione per la Conservazione sulle grandi piattaforme (WordPress, Twitter, Facebook, Google+). Ciò che stiamo facendo, ciò che dovremmo fare per coinvolgere”

Shooting cultural heritage I
The photo platforms: Instagram, Pinterest, Flickr
Filmare il patrimonio culturale I
Le Piattaforme Fotografiche: Instagram, Pinterest, Flickr

6:00-6:15 break/ reception with refreshment
18:00-18:15 break/ rinfresco

Shooting cultural heritage II
Video (YouTube, Instagram, Vine)
Filmare il patrimonio culturale II
Video (YouTube, Instagram, Vine)


In light of contemporary conflicts of war and political upheaval, economic crisis, growth in international tourism, and rapid urban expansion that threatens heritage sites, new and innovative ways must be found to engage the public in order to more effectively conserve the past while increasing the accessibility and visibility of sites around the world. In recent years, the labeling of certain sites has brought greater attention to conservation and increased funding for a few, select sites (e.g., UNESCO world heritage list, WMF watch list), but at the cost of the thousands of significant sites that do not benefit from special labels or increased funding. The vast majority of the world’s archaeological sites are, in short, unlisted and undervalued by the current scheme.


In response, in 2011 the American Institute for Roman Culture, in cooperation with the Italian Ministry of Cultural Heritage, General Directorate of Management and Promotion of Cultural Heritage, launched “Unlisted,” an annual forum and conference aimed at re-conceptualizing the way archaeological conservation is practiced. The principal aim of the conference is to bring together a diverse array of experts and organizations to create sustainable models for archaeological conservation and site development and engage the public at large that ultimately will decide the fate of cultural heritage. In short, it’s a conversation for conservation (C4C). Recognized authorities on conservation, archaeology, business, economics, media, and law have participated in this wide-ranging and unique conversation.



Cultural Heritage in Digital Media: Conversation for Conservation
Sustaining Global Storytelling Online

How is it possible to foster sustainable support for archaeological cultural heritage and make contributions with lasting impact?
Through engaging and involving a wider, more diverse community—the public at large—beyond the usual expert academic and scientific circles.
It is essential to tell a good story on a global level in an accessible manner through the various channels of digital media (e.g., FB, Twitter, Instagram), to foster conversation.
This dialogue, in turn, leads to action, having a direct beneficial effect on sites and monuments because of the broad range of people and organizations involved through lasting partnerships and participation.
“Conversation for Conservation” will have a lasting, sustainable impact on the historic preservation of archaeological sites.


Stephan Faris Rome-based international journalist, TIME Magazine and Business Week correspondent in Rome
Giuseppe Ariano Social media consultant, MiBAC (Ministry of Cultural Heritage and Activities)
Darius Arya Executive Director, The American Institute for Cultural Heritage
Erica Firpo Freelance writer, social media consultant, ericafirpo.com
Nicolee Drake Rome-based professional photographer, cucinadigitale.com (@cucinadigitale on Instagram, with over with 228,000 followers)
Sam Horine NYC-based professional photographer, samhorine.com (@samhorine on Instagram, with over 235,000 followers)
Brent Huffman Documentary film maker and professor at Medill – Northwestern University, currently in post- production phase of Kickstarter documentary project The Buddhas of Mes Aynak
Rose Maria Bonello CEO and Founder, Nexus Mundi Foundation

Where and when

The conference was held in Marconi University’s Sala Vittoria Colonna in the Prati district of Rome, Via Vittoria Colonna 11. The conference was held in English, with simultaneous translations in Italian available.





It’s all in the packaging: enhancing the visibility of archaeological cultural heritage preservation
Making connections with the past

So much of the work in conservation and archaeology is to create a bridge to the past and provide a better understanding of our contemporary world. But often our efforts fall short. What can we do to help the fields of archaeology and conservation realize their full potential and make a lasting impact on the public?
Through the successful integration of inexpensive multiple media formats (i.e., web, social media, video formats, and new technologies), academic and scientific content can be transformed into a language and form accessible to and readily consumed by the larger public.
In addition, a coordinated engagement of the public at large—before, during, and after they visit a site or monument—through these inexpensive media formats will have a lasting impact on historic preservation of archaeological sites that has been lacking.
These multiple technological formats, already an integral part of our contemporary experience, will manifest the importance of lesser known “unlisted” archaeological heritage as a window into the past and provide a better understanding of our own world.


Leila Amineddoleh, Fordham University School of Law
Darius Arya, Executive Director, AIRC
Stefano Baia Curioni, Bocconi University Milan, Management and Development of Cultural Heritage
Lorenzo Casini, University of Rome “La Sapienza” School of Law
Filippo Cosmelli, Founder, IFLM Consulting
Steven Ellis, University of Cincinnati Department of Classics
David Gimbel, Founder and Director, Archaeos, Inc.
Jerry Lathan, Founder and CEO, Lathan Company
Ben Lee, Oberlin College Department of Classics
Joshua Neckes, Director of Marketing and Business Development, Group Commerce, Inc.
Oleg Missikoff, LUISS University, Research Centre on Information Systems, Culture and Tourism
Antonio Pugliano, University of Rome “Roma Tre” Department of Architecture, Professor of Archaeological Restoration
Mario Resca, General Director, General Directorate of Management and Promotion of Cultural Heritage of Italian Ministry of Culture (MiBAC)
Karen M. Spence, Spence Consulting
Shannon Stecher, Visiting Artist and Scholar, American Academy in Rome

Where and when

The conference was held in the historic center of Rome in the library space at the Centro Studi Americani, Via Michelangelo Caetani 32. The conference was held in English, with simultaneous translations in Italian available.






The sustainable preservation and conservation of archaeological cultural heritage.
Preserving the fabric of our archaeological heritage.


Darius Arya American Institute for Roman Culture
Elizabeth Fentress and Helga Di Giuseppe AIAC
Fasti Online
Enrico Rinaldi Ales, S.p.A.
Andrea Crovetto Banca Finnat
Friedrich Schipper Competence Center for Cultural Heritage and Cultural Property Protection, University of Vienna
Giuseppe Ariano General Directorate of Management and Promotion of Cultural Heritage
Jeff Glasse Kogeto
Maria Grazia Flamini and Giuseppe Casu Istituto Superiore per la Conservazione ed il Restauro
Rita Paris Soprintendenza Speciale per i Beni Archeologici di Roma
Larry Coben Sustainable Preservation Initiative
Laura Forti Università Bocconi
Lorenzo Casini Università di Roma “La Sapienza”
Laurie Rush US Army

Where and when

The conference was held in Rome on April 15 and 16. On April 15, talks were held in the Sala Crociera of the Ministry of Cultural Heritage’s Library of Archaeology and Art History at Via del Collegio Romano, 27, 9am- 4pm.
On April 16 round table discussions took place in the second-floor conference room of the National Roman Museum in Palazzo Massimo, Largo di Peretti, 1. On both days, simultaneous translations in English and Italian were available.


AIRC is a non-profit 501(c)(3) organization whose mission is to promote and defend Rome’s cultural heritage through educational programs, projects, and public outreach in archaeology and Mediterranean culture, conservation, video and social media.
The General Directorate of Management and Promotion of Cultural Heritage, directed at the time by Mario Resca, is the office within the Italian Ministry of Cultural Heritage dedicated to giving value to cultural heritage assets.

The public, engaged

The conference, with subject matter for the public and specialist alike, was simultaneously translated on both days in English and Italian, for a wider, global audience. Audio and video recordings, available on the videos page of the AIRC website and on AIRC”s YouTube channel, initiate a series of online conference talks with students in US universities.